Bang Energy Drink and Protein – Meal Match Made in Heaven

Drinking Bang Energy may contribute to increased metabolism in conjunction with a high protein meal.



The Bang Revolution has taken the energy drink category by storm. VPX Sports has had an overwhelmingly positive response from consumers saying that they “finally have a sugar free, calorie free, carbonated beverage” that contains “BCAAs, Super Creatine, and caffeine all in one.” Jack Owoc, the CEO of the Bang Energy, was disgusted by the high sugar content of all beverages in the commercial drink category, so he set out to revolutionize with a carbonated beverage that would not have metabolic consequences when consumed. The obesity epidemic has resulted from an increase in dietary carbohydrates that has come primarily from added sugars, accounting for approximately 16 percent of total energy intake for many Americans. The largest single source of added sugar and discretionary energy intake in the American diet is sugar-sweetened beverages. In addition to increasing energy intake, sugar-sweetened drinks decrease fat oxidation.

If you’re into living a healthy lifestyle, you know the importance of consuming protein at every meal. The health-promoting effects of protein-rich diets are well documented. Increasing protein intake increases satiety and metabolism, and decreases energy consumption. One study reported that dietary protein intake potentially increases fat burning by up to 50 percent, so load up on lean protein every meal. But what happens when you drink a sugar-sweetened beverage or a soda soft drink with your steak dinner? A recent study published in BMC Nutrition found that sugar-sweetened drinks in conjunction with protein results in a disastrous effect on metabolism. The study found people who consumed a sugar-sweetened drink with a protein-rich meal led to a decreased metabolic effect, which can result in more fat being stored.

In this study, the researchers had participants consume protein, and they either consumed a:
1. Sugary soft-drink with a high protein meal; OR
2. An artificially sweetened soft-drink with a high protein meal.

How much damage can a sugar-laced soft drink do your metabolism if combined with a high protein diet?

The protein-rich meals boosted the resting energy expenditure of the participants, as expected. When the subject’s consumed their protein-rich meal with a sugary soft drink, the metabolic effect of the high protein meal was blunted. This means the protein elevating effect was completely suppressed. The researchers found that drinking a sugar-sweetened drink with a meal significantly decreases fat use and diet-induced thermogenesis (heat production). A sugar-sweetened drink with a protein-rich meal resulted in reduced fat use and diet-induced thermogenesis by more than 40 percent. The additional calories and reduced fat metabolism from the drink.

Additionally, the high-protein diet reduced appetite and energy intake, however when the participants drank a glass of soda with their meal – high protein or not – the satiating effect of their meals did not increase. The next time you want a refreshing beverage with your steak or your chicken breast, reach for a sugar-free, calorie-free Bang Energy drink. It won’t reduce your fat metabolism; in fact, it will increase fat metabolism as the effects of caffeine on fat metabolism are well documented.

Be sure to pick up a case of your favorite Bang Energy drinks to consume as your refreshing beverage with your high-protein meals.



Shanon L. Casperson, Clint Hall, James N. Roemmich. Postprandial energy metabolism and substrate oxidation in response to the inclusion of a sugar- or non-nutritive sweetened beverage with meals differing in protein content. BMC Nutrition, 2017; 3 (1).
Labayen I, Diez N, Parra D, Gonzalez A, Martinez JA. Basal and postprandial substrate oxidation rates in obese women receiving two test meals with different protein content. Clin Nutr. 2004;23:571–8.
Malik VS, Schulze MB, Hu FB. Intake of sugar-sweetened beverages and weight gain: a systematic review. Am J Clin Nutr. 2006;84:274–88.
Drewnowski A, Rehm CD. Consumption of added sugars among US children and adults by food purchase location and food source. Am J Clin Nutr. 2014;100:901–7.

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